社交电商把分享放进同一个环境，对话工具则进一步把购物变成连续对话。海外用户不再只浏览静态页面，而会询问“为什么推荐它”。这种互动足以降低选择压力，也让品牌从一次曝光进入更长的决策过程。 好的智能导购首先应该倾听，而不是急着发送购买链接
How Chat Systems Became Digital Infrastructure Toward Always-On Communication: From Instant Messages to Intelligent Assistants
The rise of online dialogue begins long before mobile apps. In the early computing age, computers were massive, institutional, and reserved for trained specialists. Work was usually handled through delayed computation. People prepared stacks of instructions, submitted programs and data, and waite